Only 42% of companies can accurately measure customer lifetime value despite 89% agreeing it’s crucial for driving brand loyalty. This measurement gap leaves substantial revenue untapped as customer acquisition costs have surged 222% over eight years. Rokt helps retailers maximize existing customer revenue through comprehensive optimization across post-purchase moments, loyalty programs, and intelligent segmentation operating at network scale.
Research demonstrates existing customers convert at 60-70% rates versus 5-20% for new prospects, making them 5-25 times more profitable to engage. Effective upselling generates 10-30% revenue increases on average. Cross-selling contributes 10-30% of e-commerce revenues for companies implementing these tactics effectively. The challenge traditional platforms face is delivering relevant offers without disrupting customer experience.
Rokt addresses this through AI, analyzing 1.95 trillion data points annually across 7.5+ billion transactions. The platform’s machine learning optimizes product recommendations after payment completion at zero risk to initial conversions. Rokt Aftersell generates millions in incremental revenue from 4,800+ brands. Rokt Thanks generates up to $500K in incremental profit per 1M transactions. The AI tests offer types, discount levels, and messaging variations to identify patterns invisible to basic tools.
The network approach transforms loyalty program distribution. Rather than limiting visibility to owned properties, Rokt enables retailers to run campaigns across premium e-commerce sites, reaching customers wherever they shop. Retailers like JCPenney and Cinemark distribute loyalty offers during high-intent transaction moments. Strategic advantages include increased program engagement, improved enrollment rates via AI-optimized messaging, enhanced repeat purchase behavior, and cross-merchant visibility. Data from 7.5+ billion annual transactions enables lookalike modeling across 33,000+ active clients to identify high-value patterns.
Smart segmentation extends beyond individual retailer data. Rokt’s capability for lookalike modeling identifies patterns that isolated systems cannot detect. A customer exhibiting specific browsing patterns might match profiles of high-lifetime-value customers across the network, enabling predictive targeting. Studies show 73% of consumers prefer personalized shopping experiences, and research confirms that upselling strategies achieve approximately 20% conversion rates when executed effectively.
Access to 1.2 million products from 4,600+ premium brands through Rokt Catalog enables cross-channel revenue extension. Retailers expand catalog breadth without operational complexity or inventory risk. Brands reach new customers by distributing products on partner marketplaces. The network effect generates incremental revenue through curated third-party inventory. Personalized recommendations drive 10-30% of average e-commerce site revenues.Measurable impact includes 20-40% customer lifetime value increases from effective upselling and 20% profit increases from cross-selling. Companies excelling at personalization generate 40% more revenue than competitors. Research confirms that 20% of customers typically generate 80% of a company’s revenue. A 5% increase in retention can improve profitability by 25% or more, potentially driving 95% profit increases. Rokt provides the technology infrastructure retailers need to systematically extract maximum value from current customers through proven cross-selling tactics, with existing customers becoming more valuable through effective engagement.
