Just as technologies change, so do innovations in digital marketing strategies, and if you’re just setting up a small business of your own in Canada, or taking one over – be it e-commerce, a bricks ‘n’ mortar store, or both – you could be forgiven for wondering whether Search Engine Optimization is still a thing. And perhaps more to the point, whether it’s still a thing of relevance?
In fact, SEO continues to be as relevant today in 2024, as it was when first introduced many years ago. However, should you need a little more convincing, here are a few reasons to take full advantage of SEO Services in Surrey for the benefit of your Canadian business:
1. Solid SEO is a long-term strategy
As much as you might want to see positive results from your SEO efforts right away, the reality is that it’s a game best played over a longer period of time; most definitely not an overnight success thing. With this in mind, winning at SEO becomes much more achievable when you invest in professional SEO services, who can get you sustainable results over a longer period of time.
2. UX is more important than ever before
The experience a user has when interacting with your brand online, is more important now than ever before, and with every passing day, Google and other search engines are getting cleverer and cleverer at understanding exactly what it is that users want.
This is why creating a website that’s compelling, engaging, and which users find easy to navigate, is vital for getting you to the top of the search engine results pages, quicker than you can say ‘search engine optimization!’
3. Content is still important, but optimization rules
While it is true that content may well be king, let there be no doubt that even the most compelling of content, stands little chance of reaching a target audience without being search engine optimized. This encompasses relevant keywords, meta tags, and page speed; all things a digital marketing expert will breeze through on your brand’s behalf.
4. SEO forms part of a well-rounded digital marketing strategy
From social media and email marketing, to paid ads, there are many elements to a successful digital marketing strategy, and when these are skilfully combined, they can give your presence online a significant boost. An experienced digital marketer will use all of the digital tools in their box to formulate a well-rounded strategy that incorporates SEO.
There are many ways for small Canadian businesses to use SEO to their advantage, but the best way to get on the road to success quicker and more effectively, is to hire an SEO Company in Surrey. With their experience and knowledge of the latest trends and innovations in digital marketing, they’ll use SEO to ensure that your brand is visible to the right people, at the right time. Could you save money by not hiring professional help? Naturally, if you’re not spending money on this, you can spend money elsewhere, but with the importance of quality SEO impossible to underestimate, would you want to?
